Search Engine Optimization (SEO)
The main source of traffic for a page is search engines such as Google and Bing. With the right structure (technical SEO) but also the organization of content (content SEO) and always based on the criteria of your project we can increase both the organic traffic and the overall quality of the visitors of your page.
At the same time, we will develop a comprehensive strategy that targets specific terms (keywords) for which we want the website to appear in the top positions of search engines resulting in a continuous increase in traffic and maximize sales and profits.
Google Ads (Adwords)
Google Ads or Adwords is one of the largest online advertising platforms as it displays your company on the first page of Google search results. Through the analysis of statistics and the continuous monitoring, processing and configuration of your campaigns and ads, we will define exactly the demographics and the search behavior of the visitors of the website. At the same time, we will develop a comprehensive strategy with distinct goals so that we have a clear picture of the results and know exactly what stage we are at.
Facebook & Instagram
Social media (Facebook Ads & Instagram) is one of the most popular ways to advertise and reach customers. As with Google Ads, we use the advertising strategy we have developed to target specific user groups and analyze their behaviors and preferences. The goal depends on the needs of your company and may include increasing traffic, expanding customer base, promoting services and products, and maximizing profits.
With the use of Google Analytics we can measure, understand and evaluate the visitors of our page, their demographics and the way they interact with our content.
Analyzes are a key component of a structured promotion strategy, as through them we can monitor and measure our results as well as shape them based on the goals we have set and the direction given to us by the data that is constantly being updated.